We create games and characters that act as companions on the journey to better health.

Nudging behavior through the power of games.

The rapid development of new technology and AI is driving the development of new medicines, treatment regimes, digital health solutions and data driven diagnostics. Yet, every new insight, every new medicine, every new treatment still rely on human behaviour to be effective. Patients must take their medicine, fulfill the treatment, change their lifestyle, and so on… and changing behavior is hard! That’s why we created Mindforce Game Lab – we are here to help!

Creativity meets science

Mindforce Game Labs brings leading life scientists together with top game designers.

Our development process is built on a scientific foundation while allowing space for creativity and game ideas.

The Team

  • Emma Lundberg
  • Chairman & Founder
  • Professor at Kungliga Tekniska Högskolan and former visiting Professor at Stanford University. Interested in the intersection of gaming, health and science. Leader of the Swedish Cell Atlas project, recipient of several prestigious research grants such as Wallenberg Academy Fellow and Chan-Zuckerberg.
  • David Eriksson
  • CCO
  • Founder and Chief Creative Officer of digital design agency North Kingdom with clients such as Mojang, EA, Supercell, Lego, Riot, Google & Disney. Winner of numerous prestigious awards such as 7 Cannes Cyber Lions, Black and yellow pencil in D&AD.
  • Anders Tånger
  • CEO
  • Entrepreneur and product development expert with 10+ years experience from the automotive industry. Co-founder and CEO of Skellefteå Ventures.
  • Tim Leinert
  • Head of Product
  • Specialised in the design of advanced patient support and behavioural solutions for clients such as Novo Nordisk.
  • Johan Schiller
  • CFO
  • Entrepreneur and finance professional. Worked as Executive Director at JPMorgan, Goldman Sachs and UBS. Founder of Once Upon, Sparks the Game and Converdiant.
  • Mikael Emtinger
  • CTO
  • Senior software developer with long experience in games and app development. Creative Technologist at Acast and instrumental in designing the platform Unique combination of strong coding skills with exceptional creativity

Turning insights into actions

​We use machine learning to make sense of big data and unleash its potential for personalised medicine.