Privacy Policy

Last updated: June 28, 2021


Mindforce Game Lab AB is responsible for the processing of all personal information that you may provide us with by using our services. By trusting us with your personal information we would like to assure you about our commitment to handling such data in accordance with applicable privacy laws. Please review the following information carefully.


This Privacy Policy applies to Mindforce mobile application (the ‘App’) and related websites (hereinafter collectively referred to as our ‘Service’) owned by Mindforce Game Lab AB. ‘You’ refers to any user of our Service, including participants in any of our tests, set out to improve our Service.


It is your voluntary decision to provide us with any personal information and you may still be able to use some functionalities of our service without disclosing any personal information. However, this may limit your access to certain features, tools or services that we provide.


If you have any questions, comments, requests or concerns related to this Privacy Policy, please feel free to contact us. For more information about how to contact us, see section 17 (Contact information).



Processing of your personal information (meaning, any information that may potentially allow your identification with reasonable means; hereinafter ‘Personal Data’) is something we do in order for the Service to work and be meaningful to you as a user. We collect and process the following Personal Data about you:
When you communicate with us, for example when you send us an email, we collect any voluntary personal data that you provide us with.

When using our service, certain non-personal technical information such as your use of the Service, times for when the app is started and turned off, the type of mobile device or computer you use (brand and model), the platform and version of your mobile device (ie. Android 8.0), the type of internet browser, the language of your operating system, geo-location (country), network and device performance information, and app installation-ID may be collected. We may use Cookies or other tracking technologies similar to collect these data. For more information about our use of tracking technologies and Cookies, see Section 10.



Sensitive Personal Data are information that reveals racial or ethnic orign, political opinions, religious or philosophical beliefs, trade union activities, physical or mental health, or sexual life (hereinafter “Sensitive Personal Data”). In connection with you signing up as a user of The app, you provide certain sensitive personal information. Only you have access to this information since it is protected with a password of your choice. When user data (including Sensitive Personal Data as above) from you is stored in our database this information will be encrypted. This means that no one other than you will take part in your user data in readable format unless you have consented to it. We make technical and organizational effort to ensure the security in storing the encryption key to ensure the security of your Sensitive personal data. We do not analyze any user data that can be linked directly or indirectly to you. We use de-identified data when we analyze users’ use of our Service. Such analyzes are made solely to improve existing services and products.



We will process the Personal Data we collect for the following purposes:

1. In order for us to communicate with you.

2. To deliver the Service and ensure that the Service is working properly.

3. To analyze your use of the Service to improve the Service and develop new products and services.

4. To inform you of our updates to the Service and User Agreement.

5. As stated in the Privacy Policy.

We will save your Personal Data as long as it is needed to provide you with our Service, comply with our legal obligations, resolve disputes, and enforce our policies. If we cannot process your Personal Data, we cannot provide you with the Service. Your integrity is very important to us and we will process your Personal Data with the utmost care and in accordance with the best practices, Privacy Policy and applicable laws and regulations. Without your permission, we will not disclose your Personal Data to someone other than in accordance with the Privacy Policy.



In some cases, we may supplement the Personal Data you provide with information from others in order to evaluate and improve the digital channels and the Service.



In addition to the terms of the Privacy Policy, we will not share the Personal Data you provide to us with third parties, except under the following circumstances: (1) when it is specifically agreed upon between us and you; (2) when necessary to exercise your rights; (3) if required by statutory duty, governmental decision or court decision; or (4) if we hire independent suppliers for services related to our digital channels or the Service. These providers can handle Personal Data and sometimes need limited access to Personal Data collected through the digital channels or the Service. We will always strive to limit such access to Personal Data and only share information reasonably required for the providers to do their work or provide their services. We will also require these providers to (1) protect your Personal Data in accordance with the Privacy Policy and (2) refrain from using or disclosing your Personal Data for any purpose other than providing us with agreed products or services. Personal Data will not be disclosed to third parties for marketing purposes without your written consent.



In the event that we hire suppliers outside the EU / EEA, such as cloud service providers, we will take all reasonable legal, technical and organisational measures to ensure that your Personal Data is handled securely and with an adequate level of protection.



Your Personal Data will not be retained for longer than is necessary for the purpose of the processing set out in this Privacy Policy and we will delete Personal Data in accordance with the applicable laws.



You are entitled to request details about what Personal Data, if any, we are processing about you, as well as to have any incorrect information corrected once per year. If you want to know whether we process any Personal Data about you, you can send a written and signed request to us, see section 17 (Contact Information).



In our service, there may be links to other websites or apps provided by other companies that we do not control. This Privacy Policy does not apply to these other websites or services. You should, therefore, review these website’s or other service’s privacy policy for more information about how they handle Personal Data.



We may collect information using technologies such as Cookies, Unity analytics, Amazon analytics, Google Analytics and local storage (for example, on your browser or device). In this Privacy Policy, we use the term “Cookies” to refer to all technologies, including data and text pieces that we store in your browser or device. A Cookie is a small text file stored on your computer, phone, or other devices when you visit a website. Cookies can help us to recognize you, the next time you visit our site, but they also enable us to offer a safer and more reliable service. We use functional Cookies to manage certain features of the Service, so your choices and settings will be remembered when using the Service again. In order to maintain and improve the Service, we use Cookies for analysis to measure how our services are requested, used and functioning during use. Most browsers let you choose how to handle Cookies. You can then set the browser to refuse to accept Cookies, or to delete some Cookies. If you choose to block Cookies, parts of the Service functionality may deteriorate or disappear.



We take all appropriate technical and organizational security measures required to protect Personal Data against unauthorized access, modification or destruction. However, there is always a risk when disclosing Personal Data through digital channels as it is impossible to completely protect technology systems from intrusion.



In case of a security incident involving Personal Data, such as a data violation or accidental loss of Personal Data, we must document the incident and report it to the Data Inspectorate within 72 hours. We may also need to inform you, for example, if there is a risk of identity theft or fraud.



Should we need to change the Privacy Policy, we will notify you upon using the Service, as well as inform you of the content of the new terms you agree to.



Should the competent court find any provision in the Privacy Policy invalid, this shall only lead to a reasonable comparison of the provision in question. Other provisions will remain in full force and effect.



The Privacy Policy shall be governed by and interpreted in accordance with Swedish law, without regard to conflicts of law principles. Disputes or claims arising out of or in connection with the Privacy Policy, or in case of a breach, termination or invalidity of these Terms, shall ultimately be settled by the Swedish court, with Skellefteå District Court as the first instance, unless otherwise provided by mandatory law.



For more information about applicable legislation, what responsibility we have for the processing of Personal Data and what rights you have, please visit Questions regarding the processing of Personal Data, etc. can also be addressed directly to Datainspektionen at or +46-(0)8-657 61 00.



If you have any questions, comments, requests or concerns related to this Privacy Policy, please feel free to contact us at Mindforce Game Lab AB, Laboratorgränd 7, 931 62 Skellefteå,



By accepting the Privacy Policy, you agree that we use and process your Personal Data as described in the Privacy Policy. You also agree that we use tracking technologies and Cookies, see Section 10. If you do not accept the terms of the Privacy Policy, please do not use our Service. You may revoke your consent at any time.